Website Check: How Ready Is Your Site for Lead Generation?

Your website is your company's digital home – and often the first touchpoint for potential clients. Especially in the B2B space, a professional, persuasive, and functional website determines whether a visitor becomes a lead or bounces off. In this article, we’ll walk you through what truly matters in a website check – with a strong focus on lead generation and sales enablement.

1. First impressions count – in milliseconds

Users decide within 0.05 seconds whether to stay on a website. Outdated design, unclear structure, or a missing value proposition can lead to immediate drop-offs.

Checklist:

• Does your design look modern and trustworthy?

• Is your homepage well-structured and immediately understandable?

• Is the value of your offer clear at first glance?

👉 Tip: Use clear headings, authentic images, testimonials, and trust badges to build confidence.

2. Loading speed – every second matters

B2B decision-makers are busy. A slow website will lose visitors before they even see your content.

Checklist:

• How fast does your site load on desktop and mobile?

• Are you using compressed images, modern hosting, and caching techniques?

👉 Tool Tip: Google’s PageSpeed Insights analyzes your website and offers actionable improvements.

3. Mobile optimization – a must, not a bonus

Over 50% of all website visits come from mobile devices. If your site isn’t optimized for them, you're losing leads.

Checklist:

• Is your website fully responsive?

• Do all buttons and forms work on mobile?

• Is text easily readable on smartphones?

👉 Tip: Test your site on various devices regularly.

4. Call-to-Actions (CTAs) – clear, visible, and persuasive

CTAs are essential for lead generation. Whether it’s “Schedule a Call”, “Get a Free Quote” or “Contact Us”, your visitors need clear direction.

Checklist:

• Is there a visible CTA on every page?

• Are CTAs visually distinct?

• Is the benefit of the action clearly stated?

👉 Example: Replace generic labels like "Submit" with “Book Your Free Consultation Now”.

5. Contact options – the easier, the better

Few things are more frustrating than hard-to-find contact info or long forms. Offer multiple contact methods and make it easy to reach you.

Checklist:

• Is your contact form short and intuitive?

• Are phone numbers and email addresses clearly visible?

• Bonus: Live chat or WhatsApp buttons for instant contact?

6. Trust signals – prove your credibility

Especially in B2B, visitors want to know who they’re dealing with. Trust signals help reduce hesitation.

Checklist:

• Do you showcase client or partner logos?

• Are there testimonials or case studies?

• Is your legal notice and privacy policy easily accessible?

👉 Tip: Awards, memberships, or media coverage also strengthen your image.

7. Valuable content – for people & Google

Strong websites are built on great content. It informs, builds trust, and boosts your Google rankings.

Checklist:

• Do you publish blogs, whitepapers, or case studies regularly?

• Does your content address your audience’s pain points?

• Is your content optimized for SEO?

👉 Example: A blog post like this can serve as an effective entry point for potential leads.

8. Technical foundation – the invisible engine

Visitors may not see it, but clean code, secure hosting, and structured data are critical.

Checklist:

• Is your website running on HTTPS?

• Are there any broken links or 404 errors?

• Is your site GDPR-compliant (e.g. cookie banner)?

👉 Tip: Run regular audits with tools like Screaming Frog or SEMrush.

Conclusion: Think of your website as a sales partner

Your website shouldn’t just be a digital business card – it should actively generate leads and build trust. A thorough website check like this helps identify weaknesses and unlock your site's full potential.

Want to know how your current site performs? Ambiqo Consulting offers tailored website audits with concrete recommendations – so your sales team performs better online than ever before.

👉 Reach out now to request your free website check!